Friday, July 18, 2008

My Good Friend Buddy Weiser is Going to Belgium

Did you think I was just going to sit out on this one?


I don't care that Bud got sold to a foreign company. Miller and Coors sold a few years ago as well. Bud took advantage of that. I recently saw a somewhat faded sticker on the glass door of a cooler in Oklahoma that said, "Budweiser - the only brewer still owned by Americans" or something like that. Guess they better send those people a razor blade and get them to start peelin'.

If Bud drinkers are so offended by this, then I'm glad. Proud of you, really. No matter what kind of Budweiser you drink, you are drinking an inferior product. Sorry. The beer is brewed with rice. It's a cheap adjunct.

The thing that really pisses me off is all the marketing around macrobrews. Even though they're losing their share of the market to craft and mirco-brewed beers, they still continue to market themselves as great. I'm here to tell you that whoever owns who, as far as American Lager goes, Budweiser (and if you want to throw the light versions of beers in there, Bud Light) is at best, in 10th place. I'm sure, though, that I can find at least 10 American Lagers better than Bud.

I've been telling people the old story of how Great Grandpa Anheuser stole the name Budweiser from the Czechs in Europe, then made a recipe (was he cloning it? Not sure, through whatever process changes over the years took place, it's not at all like the original Budvar-Budweis) and this is what you're drinking now. Can the original compete in America under the original name? Sorry, no. In fact, it appears that there is an agreement with the original (now referred to as "Czechvar") company to use Anheuser-Busch's marketing and such. I'm not sure, though. I haven't really seen any ads for Czechvar in the states. Seems like this "agreement" is similar to when a record company signs a band to a contract and then does nothing with them. How are the major labels doing these days?

So to recap, I don't like Bud and Bud products overall, because: 1) They stole then tarnished a good beer's name; 2) It's not real beer because it's made with rice; 3) It's not the Great American Lager like you see on billboards.

If the current Anheuser-Busch was truly interested in making good beer, he'd take his money, and go invest it in Schlafly, down the street in St. Louis. Now that, my friends, is some decent American beer.

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