Fortunately, my friend Chris R, showed up with a sixer each of Alpha King and Hoegaarden, and was gracious enough to let me have an Alpha King. I said, "Yeah, unfortunately, we had to get a keg of Miller Lite," and Chris said, "It's tripple-hopped, dude!"
So basically, even though you triple hop your beer, if you're only getting 10-12 IBU, that's really not a big deal. It's unfortunate that a company has the need to trick its customers into believing that they're drinking a quality product, when they are not. It's too bad that the Macro-brewers in this country spend BILLIONS of dollars on advertising, trying to show how different they are from each other, when they could be spending that money on making good beer, and using better ingredients.
I was wondering what the whole "Triple Hops Brewed" ad campaign was about. The average person probably doesn't even know what a "hop" is, let alone what they add to the beer. Miller uses a lot of words on their web page to describe what hops add, including "flavor" and "spiciness", but never do you see the b-word ("bitter").
That's right! Hops make a beer bitter. When I brew beer at home, and it depends on the style, some are more hoppier than others, but I would say, that on average, I use at least three hop additions (thus, triple-hop) in a batch of beer. The wort, which is beer without the yeast in it, is boiled, usually for 60 minutes. I add hops at the beginning of the boil (60 minutes), somewhere in the middle (30, 20, 15, or 10 minutes left of the boil), and usually at the very end (5, 2, or 0 minutes - 0 being where I turn the fire off under the kettle and throw the last ounce or so of hops in). Then I cool the wort down, and pitch the yeast. Yeast eat the sugar in the wort and poop carbon dioxide and alcohol.
The hops added at 60 minutes are called the bittering hops. That's right. That is the correct technical term! In fact, a calculation is used based on the alpha acid content of each hop, multiplied by the amount, multiplied by the time in the boil to give you International Bittering Units, or IBUs. This will make no sense to you unless you already know that hops cause bittering, and have tasted many beers to get an idea of how bitter each number means.
However, this dude explains it with in this article , and discusses IBUs as simply as it can get:
Today’s Budweiser and Miller might take their inspiration from true pilsner, but they lack key elements. Number one is malt. A great pilsner or lager should be based on nothing but. Instead, many light lagers are made with cheaper substitutes like corn and rice, which can be fermented to produce alcohol, but they lack that sweet richness that only malt can provide.
Number two is hops, which adds bitterness. Bitterness is measured in International Bitterness Units (IBUs), and according to Sapsis, a true pilsner should have anywhere from 25 to 45 IBUs. Pilsner Urquell, for example, weighs in at about 40 IBUs. Miller Lite and Bud are somewhere in the 10–12 range.